What the GoCredible Score is
The GoCredible Score is a weighted average of public rating averages. It is one number between 1 and 5, computed from the ratings a company has already received on public platforms. It is not a rating GoCredible collected, and it is not a judgement we formed about the company. It is arithmetic over other people's ratings, and the arithmetic is published here so that anyone can check it.
We name it rather than presenting it as a bare fact about a company on purpose. A named, published method is a statement about our calculation. An unnamed number would be a claim about the business itself, which is a different and weaker thing to stand behind.
The weighting
Each source contributes its rating average, weighted by two things.
Volume raises a source's weight. A source's weight starts as the number of ratings behind its average, so a 4.3 from nine hundred people counts for more than a 4.8 from thirty.
Age lowers it, halving after a year. That weight is then multiplied by a recency factor of 0.5 raised to the power of the source's age in days divided by 365. A rating average carries half the weight a year after the date we recorded it, a quarter after two years, and so on. Nothing is ever dropped for age alone; it simply stops dominating.
Sources with fewer than five ratings are excluded entirely, because a 5.0 from two people is noise rather than a signal.
The composite is the weighted mean of the source averages, rounded to one decimal place. Every profile page lists each source, its average, its rating count and its own as of date, so the inputs to that mean are visible on the page that shows the result.
Which sources feed it
We cover the public review surfaces that matter for a given category: Google for almost everything, and then the category's own platform, which might be Zomato or Swiggy for restaurants, Practo for clinics, MakeMyTrip or TripAdvisor for hotels, the Play Store and App Store for apps, or a marketplace listing for a product brand.
Each source is recorded with the date we read it, shown on the profile as that source's as of date. We do not carry a figure forward without its date, and we do not invent one. A source with no date we can stand behind does not appear.
How often this changes
A profile is refreshed when one of its sources moves materially, and every profile carries a last updated date at the top. A score that has not changed is not stale by itself; the as of dates tell you how old the underlying readings are, which is the number that actually matters.
What the score is not
The GoCredible Score is not an endorsement. A high score means a company's public ratings are high, plentiful and recent. It does not mean we recommend them, that we have used them, or that we have verified any individual claim made in any individual review.
It is not a verification of any individual review. We do not know which reviews are genuine on any platform, and we do not claim to.
It is not a measure of how a company treats its staff, its suppliers or its obligations. It measures what customers said in public about their own experience, and nothing else.
A company with too little behind it is not published with a score. Where there are too few ratings or too few sources to say anything honest, the page says so and is marked so that search engines leave it out.
If we have it wrong
Every figure on a profile is traceable: a named source, a rating count, and a date. If any of those is wrong, or a company has been confused with another, tell us and we will correct it or take the page down while we check.
Write to us through the contact form and say which page and which figure. Report an inaccuracy
Review integrity
When GoCredible collects reviews directly, each one will be labelled by how it arrived: organic, meaning the reviewer came on their own; invited, meaning the business asked its customers through us on a schedule that does not depend on expected sentiment; and incentivised, meaning something was offered in return.
We do not solicit incentivised reviews and we do not accept them into a score. An incentive changes what a reviewer writes, which means the rating stops measuring the thing it is supposed to measure. Until GoCredible collects reviews of its own, no rating markup is published for any company on this site, because a rating you did not collect is not yours to mark up.